“Your Brand is the single most important investment you can make in your business” – Steve Forbes
Content is fuel and without content it is diﬃcult to tell your story. People remember images six times easier then text. So whenever you can add really great, humanizing photos and/or videos you connect deeper with your audience. Visuals are powerful tools to elicit an emotional response and to give people an inside look.
So what’s in a brand and why should you care about personal branding? It’s tempting to only think of brands in terms of companies and businesses.
According to Wikipedia, personal branding is the practice of people marketing themselves and their careers as brands.
At the end of the day there is only one thing that constitutes “brand.” It’s how you feel in the moment you interact with the product, service or business…The reality is, the greatest companies in the world don’t sell. They brand. Apple as a prime example. When, if ever, have you received an advertisement from Apple telling you to BUY their product? It never happens. Apple focuses on building a relationship that will last by deploying all of their energy into branding and showcasing how your life will change once you switch to iPhone. Their ads are about sharing an experience, about the simplicity and ease of use of their products. About how great it is to use the Mac. It’s all about branding. – Gary Vaynerchuck